Welcome to universals High fidelity pure audio. A new music format for Blu-ray with surround surround and multiple encoding. Also you get a digital copy for the music.
So why is the title so pessimistic? Because we've seen it all before with DVD-A, SACD and to some extent MinDisc.
The formats never get as big a push as they should to rival CD sales let alone the uprise of digital downloads. Why is this more like a 'best of' collection and not aimed at chart releases and all new releases! The PS4 helped bring Blu-ray to the masses, the next generation of consoles with both have Blu-ray support so it makes sense to push now to keep physical media going. It also gives the producers more profitability as costs lower over time and gives them their grip on the artists which is something they've lost over time due to the digital age. I'm not saying that's a good thing... Just I'm surprised they've not been as keen because of this.
The is surprising really. With digital downloads only being yours and not something someone can inherit from you I would have thought people would be more keep to jump on a high fidelity format and try to outright replace the ageing CD. I don't think you can do away with vinyl as some people love the analogue sound but for CD's... they're digital!