For £10 it's a bloody good deal. I don't even think you can get a HDMI cable from Maplins for that!
A 720p iPlayer box essentially for me. I have Sky and multiroom so won't need to pay for the NowTV content. It only has WiFi connectivity so make sure its located within a decent signal range from the router. The quality is pretty good and had no issues on a 20Mbps DSL connection two rooms away.Its worth noting I could say easily take it to a mates, pay £10 and watch sprots events with a day pass etc. That might come in handy!